Privacy & Cookie Policy


Beatrice Perry Limited (BEATRICE PERRY) is committed to respecting your privacy when you submit Personal Data to us on our website or in person at a sales event.

This Privacy Policy describes how we will use the Personal Data you choose to give to us through your use of this website. In this Privacy Policy, Personal Data are the details you provide to us when you decide to register within sections of the site or at a sales event. It is personally identifiable information including your name, address, telephone number, email address, financial details, username, password and other information which you may disclose to us.

By using our services you agree to us using your Personal Data as described in this Privacy Policy. You do not have to provide Personal Data to access this website, but if you do not supply certain information you will not be able to access some of its areas and facilities.

We generally collect your information when you decide to interact with us. This could include purchasing online, over the phone or at our store, or when you sign up to receive emails from us. We also look at how users journey through our website, so we can offer the best possible experience. The ways we collect information are listed below.
• When you register or use (the ‘Website’)
• When you are registered on the BEATRICE PERRY customer database in store
• When you contact BEATRICE PERRY by telephone or email
• When you sign up to receive emails from us at any shopping or press events
• When completing any forms for transactional, employment or other purposes
• When you buy products from BEATRICE PERRY whether in-store or via the Website
• When you visit our website, we may use cookies to help make the experience of using our website better and to personalise the service you receive from us. The means we will be able to remember your previous visits and track the pages on our website that you visit. For more information, please see our Cookie Policy below. When you visit our web server may automatically record your public internet protocol (”IP”) address.

We only collect and store the Personal Data about you that’s necessary to carry out our business, provide the service you’ve requested and to keep you up-to-date on news about BEATRICE PERRY. We collect and store Personal Data you submit when you register or make a purchase on this Website, in-store or at an BEATRICE PERRY sales event. We will ask you to input and will collect personal details such as your name, email address, billing and delivery addresses, telephone number, payment details, date of birth, appointment booking and information given during the appointment, alteration and repair requests, automatically populated IP address, and information from cookies. The type and level of information requested or obtained will depend on the services you use (for example, whether you are simply browsing the website or making a purchase).

Social Media – Depending on your settings or the privacy policies for social media and messaging services like Facebook, WhatsApp or Twitter, you may give us permission to access information from those accounts or services.

Personal Information provided or collected via this website, in-store, at a sales event or otherwise will only be used or disclosed for the following purposes:

To carry out our business and to provide a service or carry out a contract with you:
• To process the registration of your account and maintain your account
• To provide you with customer service, manage any order that you place with us and to address any questions or complaints you may have
• For statistical purposes to improve the website and its services to you
• To monitor and/or keep records of our email and other communications with you
• To process payments or refunds, to protect against or identify possible fraudulent transaction. BEATRICE PERRY does not store any payment card numbers once the transaction has been completed. We share your personal information with credit card companies and other payment providers.
• To process your tax-free rebates we would share your personal information with HMRC.

Where we have your consent:
• To send you marketing updates via email about all the latest news, events and offers at BEATRICE PERRY. You can unsubscribe at any time by clicking the link in any email. We share your personal information with a selection of third party email marketing providers who assist us in delivering our email marketing campaigns.
• To notify you about new or recently available product.
• To use your details to show you advertising on such Social Media platforms as Facebook and Instagram or via other third party advertising that may appear on other websites you use. Online advertising channels we may use are digital display, video on demand, search engine marketing, paid social – these are all on third party sites or platforms.

Where we have justifiable reason and legitimate interest:
• Responding to customer service enquiries raised in the store, online, social media or on the phone.
• Send an abandoned basket email.
• Analyze aggregated customer information with interactions that customers have with BEATRICE PERRY in order to continually improve the products and services we offer through our sites. We would do this using Google Analytics.
• For classifying our audience into groups or segments, using shopping habit information regarding your personal or professional interests, demographics, experiences with our products and contact preferences.
• Measure and understand how our customers respond to various marketing activities so we can ensure our activity is well targeted, relevant and effective.
• Detect and reduce fraud and credit risk.
• To administer this website and the safety of our computer systems and networks as permitted or required by authorities or otherwise required by a court order, or other legal process. We may use your personal data for legal compliance and to enforce our legal rights and defend ourselves against legal claims, to enforce our Website Terms and Conditions or other agreements or policies or as otherwise required by applicable laws and/or regulations.

By registering an account online or at a sales event, or by making a purchase online or at a sales event, you will be given the option to receive updates on new products, news, special offers, events of interest and promotions. You can choose not to receive marketing communications from us at any time by:
• Using the “Unsubscribe” link in an email
• Changing your email preferences within your registered account
• Sending an email to

When contacting us, please specify the email address that you would like to be unsubscribed from (if it is different from the email from which you have contacted us). We will remove you from our marketing lists as soon as is reasonably practicable after you opt out.

We may share your Personal Data with certain service providers who provide services for us or perform administrative or marketing activities on our behalf, or who develop, host or maintain the website. These service providers may be granted access to some or all of the Personal Data you provide or we collect, depending on the activity required. Such service providers are similarly GDPR compliant and will be restricted from using the Personal Data you provide other than as is reasonably necessary to perform their services for us. We will check any third party that we use to ensure that they can provide sufficient guarantees regarding the confidentiality and security of your personal data. We may also use service providers to assist us in aggregating and anonymising such information, so that it does not include any information from which any individual can be identified. In circumstances where Beatrice Perry Limited sells all or part of its business, your Personal Data may be transferred to the purchaser.

Your Personal Data may be transferred and stored outside the European Economic Area and be processed by staff who work for us or for one of our suppliers outside the European Economic Area. By submitting your Personal Data, you are agreeing to this transfer, storing or processing.

We want you to feel confident using this website and otherwise dealing with us in store and on the phone. We will take reasonable steps to ensure that your data is treated securely and in accordance with this Privacy Policy. Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your Personal Data, we cannot guarantee the security of your Personal Data transmitted to our site.

You can ask us to update, correct or provide you with a copy of the Personal Data we hold about you. You can make a request by writing to

As our business changes regularly we may need to change the way we gather and process your Personal Data. If we do this we will publish a new version of this Privacy Policy on this website, so you should check this Privacy Policy regularly. Unless otherwise stated, our current Privacy Policy applies to all the Personal Data we have about you. By continuing to use the website or services in-store, you accept the version of the Privacy Policy current at the time of your use. We recommend that you check this page for updates from time to time.



We use cookies on to help us to provide you with a good experience when you browse our website and also allows us to improve our site. To order products on the website, you need to have cookies enabled. Cookies are small text files that are placed on your computer or other access devices by websites that you visit. By continuing to use this website, you are agreeing to our placing cookies on your computer.

There are four main types of cookies:

Strictly necessary cookies
These are cookies that are required for the operation of a website. They include, for example, cookies that enable users to log into secure areas of a website or to purchase goods online.

Analytical/performance cookies
These cookies allow the tracking and analysis of users’ website performance. They allow website operators to recognise and count the number of visitors and to see how visitors move around a website when they are using it. This helps to improve the way a website works, for example, by ensuring that users find what they are looking for easily.

Functionality cookies
These are used to recognise website users when they return to a website. This enables website operators to personalise content for users, greet them by name and remember their preferences.

Targeting cookies
These cookies record visits to websites, the pages users visit and the links they follow. This information is used to make websites and the advertising displayed on them more relevant to users’ interests. Information gathered by these cookies may be shared with third parties for the same purposes.

The below tables set out further information on the cookies we use.

Cookies necessary for the functioning of the store:

Cookie Name Cookie Function
_ab Used in connection with access to admin.
_orig_referrer Used in connection with shopping cart.
_secure_session_id Used in connection with navigation through a storefront.
Cart Used in connection with shopping cart.
cart_sig Used in connection with checkout.
cart_ts Used in connection with checkout.
checkout_token Used in connection with checkout.
Secret Used in connection with checkout.
Secure_customer_sig Used in connection with customer login.
storefront_digest Used in connection with customer login.


Reporting and analytics:

Cookie Name
Cookie Function
_landing_page Track landing pages.
_orig_referrer Track landing pages.
_s Shopify analytics.
_shopify_fs Shopify analytics.
_shopify_s Shopify analytics.
_shopify_sa_p Shopify analytics relating to marketing & referrals.
_shopify_sa_t Shopify analytics relating to marketing & referrals.
_shopify_uniq Shopify analytics.
_shopify_visit Shopify analytics.
_shopify_y Shopify analytics.
_y Shopify analytics.
tracked_start_checkout Shopify analytics relating to checkout. 


Most internet browsers give you the option to refuse the setting of all or some cookies (more information on changing your browser settings is available on the Information Commissioner’s Office website here). However, if you block cookies, some of our Website features or services may not function properly or may not be fully available.

We may use image pixels within emails sent to you in order to track the delivery, the opening and whether you share the content of the email (though we do not collect information as to whom you share the email with). It is not possible for you to delete or disable the image pixel. If you do not consent to the use of image pixels within emails to you, you must opt out of receiving email from us by following the instructions set out in our Privacy Policy above.